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07/09/21 - ergo business supported by council’s business team to create new broadcasting unit

User AvatarPosted by Colin Weston at 07/09/2021 15:19:04
ergo business supported by council’s business team to create new broadcasting unit

Mindmap Productions have had offices at the ergo business centre on the Bridgehead Business Park in Hessle, since 2019. At the end of 2020 they were supported by the council’s business team to move into a larger unit at the business centre to create a new, high-end broadcasting unit and to apply for funds from The Supply Chain Network to help with its creation.

 

Event industry business Mindmap Productions were faced with growing adversity as a result of the pandemic and realised that they had to make changes to enable their business to thrive.

Being part of The Supply Chain Network meant that they could talk to their business advisor Lianne Emery to work through the most effective way to turn things around. Lianne explained: “The company had ambitious plans to create a broadcasting suite, similar to a TV studio. Business networking and conferences were no longer an option unless it was virtual, so the idea was to create an environment where people could be filmed with a background or virtual workplace dropped in behind them. They also have an extensive network of presenters and actors, which would give businesses a cost-effective opportunity to get their message out with a professionally produced video or create a virtual conference. After a business review it became clear that a significant investment both in time and money was needed. Clearly Peter and Paul at Mindmap had the time and we could identify and guide them through the grant assistance needed.”

Having gained the clarity of vision, Mindmap set to work putting their plans into action. Supported by the ergo team, they were able to move to a larger room at the Bridgehead site to facilitate and create their new high-end broadcasting unit. This in turn has led to a turnaround in business by adapting to what their clients need in a more virtual, remote working world, using green screen technology and creating state of the art videos.

Peter Hadfield, creative director/film producer at Mindmap said: “The Supply Chain Network team guided us through the process because to us it was completely new, and they were able to help us to apply for the funds. With all the business support mechanisms that have been afforded to us, we are now in a really strong position to offer a cutting-edge facility unique to this region.” Business partner, Paul Leeson-Taylor added: “When the pandemic hit, we lost half of our turnover but gained a significant amount of time to develop our business. A negative situation was turned into a positive opportunity.”

To find out more about the broadcasting facility, take a look at this video: https://vimeo.com/509476207

For further information about The Supply Chain Network, visit: https://www.thesupplychainnetwork.co.uk/

Or email: supplychain@eastriding.gov.uk

 

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"The move to ergo has given us an excellent opportunity to have a dedicated on-site point of access for both tenants and the wider business population. This will enable us to continue our work supporting regional businesses and promoting supply chain opportunities."

- Dawn Hall, Business Support - Project Manager, East Riding of Yorkshire Council.